Taking A Renewed Look at Gillette’s “The Best Men Can Be” Campaign
Toxic masculinity is a problem, but who let Gillette say that in order to sell razors? Words by Ross Atkinson In January, Gillette released its newest ad campaign: “The Best Men Can Be.” Associated with the campaign was a viral advertisement which invited viewers to reevaluate Gillette’s tagline The Best a Man Can Get. The […]